Coach Emma Coates Departs the Young Lionesses Position to Assume Command at NWSL's Bay FC
Marking a major shift in her coaching journey, Emma Coates has resigned her post with the England WU23 national team to be appointed head coach for National Women’s Soccer League franchise Bay FC.
A New Chapter
She takes over from Albertin Montoya, who led the San Jose-based club during its debut two seasons in the premier American league. Montoya stated in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.
“It has been a privilege to serve my time with the FA,” commented Coates. “It has helped shape me both professionally and personally. I am now prepared and eager to test my abilities in a new environment.”
Proven Developer
In her time at the helm in 2023, Coates guided the England U23s through matches including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. She will be joined to the United States is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the WSL.
The club's chief executive, a former FA women’s technical director, highlighted Coates's abilities: “Emma is not only an excellent coach, but she also has a strong record of developing players to compete at the highest levels.”
“She is an outstanding leader of people and culture and has the strategic outlook we were searching for,” the CEO stated.
The Task Ahead
The club experienced a mixed start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its debut season before facing difficulties to a 13th-place finish in 2025.
The new FA women’s technical director, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their time with us and wish them all the best with their new challenge. They have played a key role in fortifying the pipeline between the WU23s and the senior squad.”
“Their work has directly influenced the development of many young players who have progressed into senior Lionesses,” he finished.
Lasting Legacy
After succeeding Mo Marley in 2023, Coates has overseen the advancement of multiple players to the Lionesses squad, including midfielder Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
Discussions for new U23 coaching staff has begun, to continue the progress of the WU23 program in the future.
